Build a Better Membership Experience
Human-centered community consulting and strategy to help you turn scattered engagement into a clear, connected experience.
Hi, I’m Sophie.
I help membership-based organizations and businesses build communities and member experiences that actually fit.
Experiences that reflect their values, spark meaningful participation, and feel good to lead. My work blends facilitation, strategy, and community design to help teams move from scattered effort to focused action.
For more than 20 years, I’ve worked alongside associations, alumni networks, business incubators, and social impact teams to navigate big questions and turning points. I’m often brought in when engagement feels flat, when internal alignment is missing, or when there’s a sense that the community could be doing more but no one’s quite sure how.
Ontario Association of Social Workers
Deepy Sur – CEO
Realigning an association’s virtual platform to fuel lasting impact.
"Sophie provided a trustworthy and expert experience to guide new solutions for our team and members."
“As a consultant and advisor, she’s engaging and strategic. Whether our team needed mentorship, new ideas, or guidance toward the next best step, she navigated the situation skillfully to deliver what was required. Her ability to consider situations from multiple angles and provide me with recommendations on risk proved invaluable on many occasions.
Without a doubt, she was the resource we needed to help us clarify and focus on what matters most to us in the member experience we want to offer.”
You're starting to notice a shift...
Member participation is dipping, and it’s getting harder to ignore.
Engagement feels flat. Programs are under-attended. Emails go unopened. What used to spark connection now feels quiet, inconsistent, or off the mark.
How members show up tells you everything.
When they pull back, it’s easy to assume the problem is effort. But more often, it’s the experience that needs attention.
It’s not that your members don’t care. It’s that something in the experience is off. Maybe the journey’s unclear. Maybe what you’re offering no longer reflects what they value.
Disengagement isn’t the problem. It’s the signal.
Once you know where to look, you can start to shift it.
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Right-Fit member Experiences Start Here
I help membership-based teams and business owners strengthen connection, spark participation, and build community experiences that actually fit. No cookie-cutter playbooks, just strategies rooted in your people and purpose.
Community Audit
Member Experience Review
New Community Launch
Onboarding Strategy
Program or Event Refresh
Engagement Playbook
Platform Strategy
Team Workshops
And more…
Dr. Michelle Mazur – Founder @ The Expert Up Club
Author of the The 3 Word Rebellion and co-host of Duped: The Dark Side of Online Business.
In less than a year, Dr. Michelle Mazur built a membership so strong it allowed her to start retiring 1:1 services after 14 years.
Membership Alone Is Not Enough.
Helping mission-driven teams design experiences their members want to be a part of.
Membership Communities (online, hybrid, or offline)
Create experiences that members stick with & talk about long after joining.
Professional
Associations
Enrich member value, modernize your programs, and deepen participation across departments.
Alumni
Networks
Keep graduates engaged with meaningful experiences that go beyond newsletters and reunions.
Chambers of Commerce
Support professional growth, peer connection, and long-term member value.
Cause-Driven
Communities
Design spaces that nurture belonging, fuel advocacy, and reflect your mission in action.